Reflections on Business: Does your image reflect you?
Copyright 2008, Dorian Scott Cole
National Writers Workshop in Los Angeles enjoyed the support of major studios, and of many prominent agents, actors and producers. But they felt the wrath of the creative community when their winner of a screenwriting development contest turned out to be a convicted cop killer. After months of very public criticism and animosity, and slumping revenue, the director was preparing to close the doors.
I happened to go there to help with management and screenplay development for a couple of months, and work on some writing. I looked at the situation and launched an image campaign through direct mail to donors and through motion picture industry media. After the image campaign, I did fundraising with the same donors, and we had the most successful fundraising ever. The business stayed in business until the director's health failed.
What is an image campaign?
Research it, develop it, communicate it.
For consultation and knowledgeable assistance with communications, contact Scott.